Delivering creative solutions to your client is the designer’s main role. Along this path, professionals who are up to date and aligned with project expectations stand out. However, on this journey between project conception and design execution, several difficulties arise, scenarios that require identification and quick decision-making.
With that in mind, in today's post, you will see some of the main designers' difficulties in the business market. Follow along!
1. The difficulties of qualified designers against devaluation
An already known difficulty for designers in the job market is informality in certain segments. Non-professional people offer services at low cost and, unfortunately, there are companies that support this practice.
It is important that designers are a responsible voice to denounce these harmful practices and, thus, enhance the qualifications of the profession.
As you know, design goes beyond the domain of graphic software. It takes theoretical foundation and knowledge to sustain a serious project in this market.
2. Meeting deadlines
Preparing a design project involves defining scope and deadlines. Communicating the value of design to the client, in planning, depends on a series of factors. Among them, the stipulation of a deadline based on the definition and detailing of the design stages.
Designer and client, in a graphic project, must fulfill their responsibilities in relation to the stipulated deadlines. The scheduling of other projects and deadlines required for possible changes must be taken into account. After all, the job market requires a greater volume of projects and work freelancer be included in the agenda of the designer.
Project coordination is an essential skill for designers to overcome these difficulties. This is a routine that requires flexibility and ease in communicating with the client.
3. Maintain a balance between innovation and practicality
In a market like design, many art projects have become more widespread in different segments. This creates a dilemma for design professionals. Delivering an innovative project requires investment of time and personal resources, so it is important to develop planning appropriate to the scope of the design project.
Balancing innovation and practicality in a project depends, to a large extent, on its proposal. It is necessary to communicate to a client about the need for innovation in a project and the necessary readjustments required. The investment value in innovation is high, therefore, it is not enough for the customer to want innovation. The important thing is to know whether the return on this investment is consistent.
4. Lack of negotiation skills
This is one of the biggest difficulties for designers. When presenting a proposal, many of these professionals have difficulty stipulating a value. The devaluation of the market, as we have seen, contributes to pricing becoming an even more difficult barrier to overcome.
Therefore, it is important that, in addition to a transparent dialogue, there is a measurement that reflects the value of the design project to be produced.
Final considerations
The design market is increasingly focused on solving the end customer’s pain points. With this in mind, the designer's role is to offer optimized communication, so project development can generate better results.
The designer currently has the necessary data in hand to offer the client a project tailored to their needs. Armed with this information, professionals have the opportunity to develop projects in a collaborative and more assertive way, overcoming these difficulties faced by designers in the job market.
Do you already know our platform that connects Architects and Designers? If not, click here and discover the Criativando Portal.
Have you ever encountered these difficulties? Are there other challenges present in your routine as a designer?
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